A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of data, it’s an enormous challenge, but also an incredible opportunity.
Back in October, Google announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, Google are excited to welcome and invite all Google Analytics customers to try Universal Analytics.
The benefits of using Universal Analytics to businesses are:
- Understanding how customers interact with your businesses across many devices and touch-points,
- Insights into the performance of your mobile apps,
- Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
- Improved latency on your site by reducing client-side demands.